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Link Popularity

Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. There is still no one "secret trick" to getting good rankings, but boosting your site's popularity may give it the edge it needs.


All major search engines rank web pages based on the number of links that point to them. Google uses backlinks as the most important factor when ranking sites. Yahoo and Bing also use link popularity in their formulas. If you want to have a successful web site, you must have good backlinks (also known as high link popularity).


One of the easiest ways to quickly improve your link popularity and drive visitors to your site is to list your site with certain well-established directories. Search engines heavily weigh links from these directories and in many cases these links can count more than tenfold towards your link popularity.


How popular is your website? It depends on link popularity of your website, how many other sites are linking to you. Most search engines use this data to calculate how popular your website is. The more links to you, the better your search engine rankings will be.


Link building has a key role in higher search engine placement and generating good traffic on a website. If you are looking for a link building company, which could help you in getting quality links, then your search ends here.


A large number of sites with links referring back to your own website (inbound links) is a guarantee of high positions in search engines. This number is your site link popularity and is the single most important objective parameter used by search engines to assess the significance and value of your website.



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